EndGain Ltd is a specialist company providing marketing services.
We believe (backed up with research) that well-targeted communications to specific niche audiences at the right time will help build brands and drive sales. So this is what we do – whether hard copy, websites, emails or social media.
The company is owned by Mark Graham who has been publishing the Building Guide since 2006, and assorted other publications launched over subsequent years. This includes The Design Guide, an annual for homeowners looking to work with an architect or designer and written by leading architects and designers, and BoB – the Business of Building, a bi-annual publication for builders.
Mark has been publishing the Building Guide magazine and website since 2006. This is an independent guide for homeowners doing building work .
Building Guide covers the process of building and renovating a home, right through from initial starting points, through design, construction and product selection. Find it here… the Building Guide website …
BoB was published from 2008 to 2019 with an editorial stance of independence and boldness (and often irreverence) – we were the Builders’ Guide.
Our objective was to ‘help good builders be better’ and we did that through providing advice around the day to day business activities builders undertake – project management, costing jobs, staff management, product selection, health and safety and other legislative impacts.
We had a ‘Builders ‘Forum’ in each issue, with builders on the tools discussing the issues of their lives and sharing ideas and tips which also provides an opportunity for trialing product and getting immediate feedback, too.
4. BoB eDM
Endgain has an email database of 20,000+ LBPs. We have been emailing this list for five years and have found it an extremely effective channel when a strong call to action has been implemented.
We have used it to sell
a product manufacturing business, market aluminium window and door frames, recruit
staff and franchises and sell builder tools.
The list is regularly
emailed to and our telemarketers call the list at least once per year, so it is
regularly updated. The last email had a 2% (hard) bounce rate.
It works extremely well
in conjunction with editorial in the BoB magazine.
There is a charge of
0.50c delivered email and data charges thereafter (for programmatic/remarketing
20,500 emails on our LBP database
National coverage with regional breakouts available
Targets builders and or architects/designers
$0.50cper eDM to the full database, with discounts for follow up emails